Pizza, meet the Internet
I ordered a pizza from Domino's just now and I'm blown away. Domino's hit it out of the park from a user experience perspective - everything was easy to find, fiddling with what I wanted was easy, changing my mind was easy, and I never wondered what was going on or where I was in the process. I was a bit annoyed by the upsell popup at the last minute (Do you want some cheesy bread? No, I don't want any freakin' cheesy bread - I was trying to place my order, thanks), but upsell is the name of the game so it is understandable.
The best part of the entire experience, though, has to be the Pizza Tracker - a real time page that shows the by the minute status of my pizza. Matthew put it in the oven at 4:27pm, apparently. And wait! while I was typing, I Got It Heatwaved - "we packaged you order and placed in a warm HeatWave bag at 4:33pm". And wait there's more - I Got It On The Way - "our delivery expert, Octavio, left the store with your order at 4:35pm". I can't blog about it as fast as it is happening, it would seem.